Web Edge Digital Marketing http://www.csmonkey.com The Edge You Need To Dominate Your Market Wed, 03 Apr 2019 12:28:16 +0000 en-US hourly 1 http://www.csmonkey.com/wp-content/uploads/2017/03/cropped-favIcon-32x32.gif Web Edge Digital Marketing http://www.csmonkey.com 32 32 Ranking Factors On Google http://www.csmonkey.com/ranking-factors-on-google/?utm_source=rss&utm_medium=rss&utm_campaign=ranking-factors-on-google Wed, 03 Apr 2019 12:18:10 +0000 http://www.csmonkey.com/?p=982 Ranking Factors On Google

A website that is well developed serves as a hub for your company to showcase images of work that is finished, attract your target customers, and answer frequently asked questions. The most crucial factor of a website on the internet is how easily it can be found by internet users. You may have a beautiful site, but you won’t get visitors if you are not visible when people are searching for you. You’ll get the maximum business leads when you’re visible to prospective clients searching for you. Google and other search engines see web pages differently than we do. They are machines and you have to know what they are looking for to rank as well as possible in search results.

When Google looks at your web site, it views the coding along with other factors which aren’t instantly obvious to the casual internet user. Lots of businesses assume that if they publish a website, they’ll receive results. However, Google uses an algorithm to determine who’ll appear on the first page of a web search.

What Does Google Look At In A Site? Google has robots crawling the Internet across countless web pages. These robots gather and sort the subject headings, keywords, and all types of info. Then the robots categorize every page and record the relevant, high-level information. They organize it based on keywords and subjects, creating categories, and indexes and store it in a quick-access library system.

This library system makes the Google internet search engine very quick. Consequently, its very simple to find the webpage answering a particular question within milliseconds.

A Shortcut To Get On The First Page Of Google – Should you desire a shortcut for getting your site to the first page of the results, you’ll have to pay Google to place you there. That’s called Google advertising or AdWords.

Typically, on any Google search, two types of links will come up, 1. Paid advertisements and 2. Organic search results. Organic search results are like advertisements which aren’t purchased.

Whenever you perform a search like “Tampa Kitchen Remodeling”, you’ll find 3 different sections on the initial page of the search results: Paid ads, Local Search Results and Organic Search Results.

  1. Paid ads. These are businesses who are paying Google to be on top of page one.
  2. Local Search Results. Businesses who have optimized their local visibility.
  3. Organic Search Results. Google wants to offer the most relevant results for a web search query. If you would like your site to achieve first-page placement for the product and services you provide, fill your website with content relevant to them and be helpful. ?The four biggest factors Google looks at when ranking a website are: coding, content, link popularity, and traffic rank. Things that can hurt a website’s ranking are: using a link farm, duplicate content, and bad backlinks. 

Google also looks for authority in websites it has indexed. Authority is determined by how popular your content is with other sites, link popularity. When sites that Google considers relevant because they have authority of their own, link to a page on your website, Google assigns greater authority and a higher search results ranking link to that page. Other factors like dwell time also contribute to authority. See Google Authority Metrics for more.

6 Reasons Why SEO Is Important for Business http://www.csmonkey.com/6-reasons-seo-is-important-for-business/?utm_source=rss&utm_medium=rss&utm_campaign=6-reasons-seo-is-important-for-business Mon, 19 Nov 2018 14:22:37 +0000 http://www.csmonkey.com/?p=818 6 reasons why SEO is important for businesses

6 Reasons Why SEO Is Important for Business

Why should you as a business owner be concerned about search engine optimization (SEO)?

  • Because you want to give your website visitors such a terrific user experience that they will share it with others
  • Because when you give search engines like Google, Bing, and Yahoo exactly what they are looking for they place your website on the front page of the search results

The main job of a search engine is and has always been to find the most relevant results for the given search phrase (keyword). If you are not engaged in SEO, you are not on the front page of the search results for your keywords – your competition is! ?By investing in search engine marketing, you are staying competitive while achieving brand exposure. Unlike PPC, which disappears as soon as your daily budget runs out, SEO keeps your website high in the search results 24 hours a day, 7 days a week where it is sure to gain new customers – even outside normal business hours. Let’s take a look at what a time-tested, proven SEO service can do for you even while you are not working…

6 Reasons to Invest in SEO Marketing

  1. Highest Potential for Conversion

Digital marketing, including SEO, gets your website in front of people who are searching for your service or product. You don’t have to track them down, badger them, or use gimmicks to gain attention; they are already convinced of their need, which is why they are searching online. No full-page magazine ad in the local circular is needed. You just have to be on the front page of the search results and they will find you! SEO will get them to your website. You just have to convince them that you are the best choice for them. Once they come to your website, if you have optimized the user’s experience by providing information they are looking for, then you are well on your way to gaining a new customer.

  1. Optimum Reach

People subconsciously trust search engine results. If Google put’s John’s Kitchen Remodeling on the front page of the search results, then it must have earned that place and it must be good. After finding John’s on the first page and hiring them, a happy new client tells all his friends on Facebook and Twitter that he is having John’s Kitchen Remodeling fix up his kitchen and shares his glowing reviews, leaving a link for followers to click as well. The law of multiplication works fairly quickly, and before you know it, more inquiring homeowners call John’s! Why? Because the search engine did its job, matched everything perfectly, and it all pointed to John’s Kitchen Remodeling.

Forrester Research - Engine - Trusted Information Source

  1. Fantastic User Experience

SEO is ultimately about giving the visitor who is searching the best experience possible and providing them the information that they are seeking along with helpful information about your company that tells them why you are the best choice. A search engine wants to give the user the most relevant search results for the given query, and when it is able to that, both parties are happy. A happy visitor is a repeat visitor and potentially a new customer.

  1. Top Exposure for Brand Awareness

As stated in point #2, people unconsciously trust search engine results. If John’s Kitchen Remodeling is in the number one position of the search results, then John’s is the best kitchen remodeler. But most internet searchers do not just call John’s in the next hour and hire them! They do, however, bookmark it or make a note of it somewhere. Then they continue clicking around the internet a few more times before making a final decision. If your website is employing topnotch SEO services with professionally written content, how often might that user come across your company name while conducting his search? What if your company name pulls up 3 out of the 5 times they search for that desired service or product? ?Before you know it, they are clicking through to your website.

  1. Wonderful Insight into Your Customers

If your website is properly optimized, it will increase your search engine visibility, credibility, and relevance, all of which increase traffic to your site. Google Analytics (which your website should set up) tracks valuable information about your visitors. You can find out how many visitors are coming from which source (e.g. paid ads, organic, social, referred, direct), and monitor traffic growth over time. You can find out what browser visitors use, which keywords they searched, their geographical location, the days and times they are most active, how much time they spent on a page…on and on. This information will help you discover who your target market is, hone your marketing, and set strategies based on the facts instead of speculation. The better you understand your target audience, the better the value you can provide, and the higher the ROI.

  1. Best Value

SEO is cost-effective.? Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides good ROI. While PPC may offer instant gratification and social media may be more important for your company image, organic SEO remains a bedrock of your online presence and is the best long-term solution for driving measurable traffic to your site for a fraction of what PPC charges.

Search engine optimization is not the only option for businesses that want to be competitive, grow, and see returns on investment. But it is the cornerstone of a strong marketing foundation. SEO provides visibility, traffic, credibility, and branding and when used in conjunction with Google Analytics, you gain valuable insight into customer behavior and see the results of your marketing efforts.

It IS possible to be on the front page of Google, Bing and Yahoo search results. Web Edge?can remove the roadblocks preventing you from holding one of those cherished top 5 spots. Their SEO experts can analyze your website and provide a full report of where you stand, make recommendations, and implement them.

Get noticed! Grow revenue! Gain customers!

Contact us today! For a limited time, we are offering a FREE SEO analysis for our readers.

Test your website.

Check out our Free eBook SEO Jumpstart Secrets.

7 Signs Your Company Needs A New Website http://www.csmonkey.com/seven-signs-your-company-needs-a-new-website/?utm_source=rss&utm_medium=rss&utm_campaign=seven-signs-your-company-needs-a-new-website Sat, 17 Nov 2018 01:07:06 +0000 http://www.csmonkey.com/?p=816 A common question I hear from businesses is, “How do I know when my company needs a new website or a redesign?” This question is paramount because your website is the face of your business and can be a valuable source for leads and sales. You want to put your best foot forward whether your visitors are on their home computers or their mobile devices and you want your website to foster engagement, generate leads and drive conversions. Here are seven signs that it is time for your company to invest in a new website.

Here are seven clear signs that it’s time for your company to get a new website…

1.???Your website is not mobile-friendly (responsive).

More and more people are on their smartphones and mobile devices. If your website is not responsive, meaning it does not look good or resize well for a smartphone, people will immediately leave your website and your traffic will suffer. Today’s websites need to be mobile-friendly and have a responsive web design.

2.???It’s been five or more years since your last website redesign.

Today’s websites are designed to be light-weight and fast loading. They have social and contact links at the top of the page for easier social engagement. They have frequently updated blogs and helpful embedded videos to increase engagement and dwell time. They are optimized for search engines. Websites designed more than five years ago typically fall short in engaging the visitor, many are not mobile-ready, and most lack a visual spark. Redesigning your website to today’s standards should increase website conversions as well. Make sure your responsive website design company includes these engaging elements in your website redesign plans.

3.???You’re not getting enough inquiries or calls.

Websites need to be able to convert the people that are visiting and traffic should be growing over time not declining. Strategically placed calls-to-action and opt-ins above and below the fold help increase conversions and strategically optimizing for important long-tail keywords will help you attract clients who are ready to convert. Your website design should help your conversion rate not hinder it.

4.???Your bounce rate is super high.

Find this measurement in your Google Analytics account. A typical healthy bounce rate is between 40-50%. One of the goals of redesigning your website is to reduce high bounce rates. ?A bounce rate measures the percent of users who leave the site before taking any action. The only action these ‘bouncers’ take is to click the ‘back’ button. Paid site visitors from PPC typically have a bounce rate of 80% whereas organic visitors have a bounce rate below 47%, in the good range, which is another reason you want your website optimized for organic placement.

5.???Routine website edits are becoming too expensive.

Newer websites are maintained on an easy-to-use framework called a Content Management System. It shouldn’t take a rocket surgeon to make small changes to your website. If it does, you probably have an older website framework and you should consider moving to a CMS like WordPress where it’s easy to make updates and add new pages and there are many experienced website designers who know WordPress can handle this for you.

6.???Customers are not finding you in Google search results

This is critical. If your website isn’t getting placement on the front page of Google in the organic (unpaid) search results for keywords your potential customers are searching when they need your products or services then you could be missing out on valuable leads and potential sales. Your web pages must contain high-value, longtail keywords in the content and the code to make you relevant enough get placement on the front page of the search engines. Most web designers don’t really know search engine optimization (SEO), so find an SEO provider with a good track record who guarantees 1st-page placement in the search results.

7.???Your branding has changed but your web design has not.

If your company has had a brand design change, but your website has not, you are sending mixed messages to your audience. You need to have consistent branding that extends to your website and clearly shows your company’s value and personality to the visitor.

If you have three or more of these signs, find a great web designer that will get you fast turnaround, design guidance, and include responsive mobile ready design, branding, images, video, blogging, calls to action and opt-ins you need to encourage better conversion from your visitors.

Web Edge?has a dynamic and award-winning team of graphic web designers and copywriters who deliver brand new custom, well-organized websites and designed to make a great impression on visitors. Our websites contain extra features that increase user engagement such as social links, calls to action, videos, images, and built-in SEO to ensure that those searching for your services and products find you in the search results. We guarantee first page placements for qualifying SEO plans and we don’t need you to sign a long-term contract.

Does your company need a new website???Contact Web Edge?today for a complimentary website analysis.

7 Red Flags You Need a Digital Marketing Expert http://www.csmonkey.com/7-red-flags-you-need-a-digital-marketing-expert/?utm_source=rss&utm_medium=rss&utm_campaign=7-red-flags-you-need-a-digital-marketing-expert Fri, 16 Nov 2018 15:56:25 +0000 http://www.csmonkey.com/?p=811 If you’re a business owner or in charge of marketing your company online, you need to be aware of signs that your current marketing could use some professional help. Here are seven red flags that mean you need a digital marketing expert or you may be leaving money on that table.

1. Potential customers are not finding your website.

91% of web searchers never click past the first page of the search results. If your business is not on the first page of the search results your potential clients are going to your competition’s website instead of yours and you are missing out on their patronage.

2. Your competitors are ranking ahead of you in organic search results.

The reason your competitors’ websites are ranking ahead of yours is that they are telling their story better than yours is. Your website simply lacks relevance. You need an internet marketing specialist that has the know-how to increase your site’s relevance enough to outrank your competitors.

3. Your website is generating few to no qualified leads for your business.

If your keywords are too broad, not well researched and not specific enough to attract your ideal clients, you are going to attract less qualified leads who aren’t ready to convert.

4. Your PPC program is overwhelming and costly.

PPC is expensive and difficult to manage for many business owners. We have helped many of our clients greatly reduce their PPC expense and or discontinue their PPC altogether. Instead of paying for each click they now enjoy unlimited traffic at an affordable fixed cost across all major search engines, not?just the one they’re paying for clicks. On average our clients see 5X more traffic for 1/3 of what they were paying for PPC.

5. You are not seeing results with your current marketing agency.

Not all marketing agencies can deliver what they promise and many of them lock you into a long-term contract with no guarantee of results. If they are not delivering expected results you should not have to continue to pay them. We have helped over 11,000 clients achieve front-page placement and have kept them for years without long-term contracts.

6. You’ve been slapped with a Google penalty, either now or in the past.

Newbie, bargain, and unethical SEO providers may use black-hat methods, and shortcuts like duplicate code, keyword stuffing, keyword spamming, and bad link campaigns to get high rankings. Sadly, when Google discovers these shortcuts, they penalize the website owner by removing their placement. You need a qualified digital marketing expert to help you get out of Google jail and back onto the front page of search results with white-hat ethical methods sanctioned by search engines.

7. You don’t have time to learn SEO.

Once you have a customer at your door you know how to win them and keep them. But maybe you are struggling to get them to your door in the first place. You don’t have time to learn all about how to increase your rankings in the search engines. That is why you need to partner with a qualified digital marketing expert who can drive relevant traffic your way sending valuable, pre-qualified leads right to your door.

If you answered “yes” to two or more of these,?call Web Edge immediately?for a free,?no-obligation?consultation at 844.932.3343 or (844) WEB-EDGE.

People search for everything imaginable online: the best golf resorts, the highest rated adventure-travel destinations, top gourmet restaurants that deliver in their area. What’s to stop them from searching for the best plastic surgeon in Orlando, the top pizza restaurant in Chicago, the best dental implants in Philadelphia, the highest rated cloud services company in Nashville, or the finest luxury yachts in Miami? The answer is “nothing is stopping them.” So, optimize your website for first page organic placement, and start growing your web traffic today.

If people are already visiting your website but not taking the action you would like them to, you might enjoy my other article, Seven Signs Your Company Needs New Website.

If you want to learn more about improving organic placement, I’ve compiled a list of great search engine optimization (SEO) tips into a new eBook that can give you a jumpstart on getting your business in front of thousands of potential clients by increasing the relevance of?your website. Download my FREE eBook, SEO Jumpstart Secrets. Get your copy today!

Web Edge Digital Marketing in Odessa FL and its tech team have maintained a 100% success rate helping service companies achieve persistent front-page placement in the search results of Google, Bing, and Yahoo since 1998 without contracts.? We guarantee multiple front page placements in Google, Bing, and Yahoo search results in under 90 days or you can get 100% of your money back.

How Valuable Is The First Page of Google? http://www.csmonkey.com/valuable-first-page-google/?utm_source=rss&utm_medium=rss&utm_campaign=valuable-first-page-google Sat, 08 Jul 2017 20:04:08 +0000 http://www.csmonkey.com/?p=330 All joking aside, more than 9 out of 10 consumers searching for services and products that you provide do not click beyond the 1st page of results. ?

We all want our business to do well and to easily attract new clients and drive more revenue. You’ve tried different methods of marketing your business and have learned that these days having prominent exposure in search engine result pages is one of the best ways to attract business. First page?rankings are vital to driving traffic to your website. The most important reason you want to get first page rankings is to be visible to everyone that is searching for your product or service. Google, by the way, is the #1 search engine and provides for almost 12 billion searches a month. Approximately 1.17 billion unique searchers use it every month. It is the most?used in the US where it has a 67.5% share of the US search market and a huge 87.1% share of the mobile search market.?You should also be aware that 93% of all buying decisions start with an online search.

The real key to driving traffic to your website through Google is to achieve first page rankings because first page websites get 91.5% of Google traffic. Most consumers don’t really bother seeking past the first page. If your website is on the second page you must share 4.8% of the traffic with the other websites on that page. On page 3, the percentage of traffic drops to 1.1%.

Guranteed first page google resultsImportant Considerations

If you earn first page rankings, congratulations! But don’t think that’s the end of the story. You still have work to do. High positioning is the key to lead generation success.There are two crucial factors which you still need to address:

1. Your position on the first page matters. Even though ranking on the first page typically means you are in the Top 10, it is still vitally important to achieve?the #1 spot. Being in the 1st position on the page gets you approximately 32.5% of the traffic, and the second position gets just 17.6% and 3rd gets 11.4%. And even though you may be on the first page, if you are in the 10th position you only receive a meager 2.4%.While that may be better than the 1% share of the traffic you receive at #11, it’s still not helping much.

SEO First Page Ranking Web Edge2. The search terms or keywords you select matter. Some keywords are more popular with actual consumers than others, so using tools to help you find out which keywords place best with the least competition is paramount. For example, keyword A may have a search volume of 10,000 per month while keyword A may only have a search volume of 100 per month. Being #1 for keyword B may get you 32 clicks but being #11 for keyword A could get you 100 clicks.

The bottom line is that being on the first page suggests your website is deemed one of the most relevant and best for a particular keyword or search query. And being the best is the goal you should strive for. Offering what your target audience is seeking while following the latest SEO guidelines for ranking well?will increase the odds of attaining the number 1 spot on Google.

Learn how Web Edge can help your website stand out in online search results, get more visitors to your website and convert those visitors into clients. We guarantee first page listings within 90 days or you don’t pay. Call?844-932-3343?for a?free, no-obligation consultation.

You can also contact us about your needs and goals through our website. Please?complete our online form?to request your consultation.

Isn’t it time your business website ranked on the 1st page?

Please LIKE and SHARE if you found this interesting or valuable.

How Service Companies Can Increase Website Traffic While Reducing?PPC Spend http://www.csmonkey.com/less-ppc-more-traffic/?utm_source=rss&utm_medium=rss&utm_campaign=less-ppc-more-traffic Mon, 22 May 2017 17:07:47 +0000 http://www.csmonkey.com/?p=234 How Service Companies Can Increase Website Traffic While Reducing?PPC Spend

Ask yourself these questions:

  1. Are you paying a search engine for traffic while your competition is not?
  2. Is your competition ahead?of you in the search results?
  3. Do you want more traffic coming to your website?
  4. Would you like to lower monthly PPC spending?
  5. Would you like to get better quality visitors, who stay longer, visit more pages, and convert more often visiting your website?

If you answered yes to two or more of the above you may be happy to know that you can achieve organic placement and get more traffic to your website for less money than sponsored search results (PPC) just by optimizing your website content for front page organic placement in search results.

Pay-per-click advertising (PPC),?like Google AdWords, is the method by which many service company owners choose to get more traffic to their websites.? PPC is easy, visibility is instantaneous, and it drives traffic to one’s websites. Each time someone clicks your ad you pay a fee. Pay per click advertising can be effective when?coupled?with expert keyword research.?However, with over 20 years of client data, we’ve found that high quality search engine optimization typically generates more traffic at only a fraction of pay per click prices.

Limitations of pay per click?

You may be asking yourself how SEO can generate more traffic. Well, pay per click ads have a few limitations which limits one’s visibility. What are some of the limitations of using a pay per click program?

  • Because of the bidding nature of PPC, pay per click prices increase?by twenty percent every year.
  • Most people cannot afford to keep their ads visible 24 hours a day so pay per click programs make you set a monthly limit on how much you are willing to pay. This becomes your daily budget.? When your daily budget runs out which could be before noon, your pay per click ads go away until the next day.
  • Only 15% of searchers will click on the sponsored search ads at the top of the page.
  • Pay per click ads only appear on the search engine you’re paying. Most people only pay Google which means that they could be ignoring up to 35% of the search market.
  • The cost per click of PPC program is oftentimes 20 times more expensive than that of an organic placement program.
  • The bounce rate for pay per click visitors is 80%. So 8 out of 10 paid visitors leave your site without taking any action.

Why choose an?organic placement solution?

  • You can do it yourself and get search traffic for free.
  • Professional organic placement (SEO) is typically only one-third the price of similar pay per click programs and it attracts 5X more traffic.
  • Organic visitors view twice as many pages as paid search visitors when they visit your site.
  • Organic visitors stay on your site over three times longer per visit than paid search visitors.
  • 85% of online searchers click on natural search results in the organic section of the page.
  • There’s no daily budget with organic search listings. They are always visible, 24-7-365.


Pay per click advertising works but for service companies the best pay per click campaigns typically generate twice their cost in new revenue whereas search engine optimization has the ability to generate five or more times its cost in new revenues.

People search for everything imaginable online: the best golf resorts, the highest rated adventure-travel destinations, top gourmet restaurants that deliver in their area. What’s to stop them from searching for the best plumber in Cleveland, the top 24-hour plumber in Chicago, the best kitchen and bath remodeling contractor in Philadelphia, the highest rated auto repair/body shop in Nashville, or the best restaurant for crab cakes in Baltimore? The answer is nothing is stopping them. So fix your website so it achieves free organic placement, and start growing your web traffic today.

Are you interested in learning what Google sees when they come to your website? For example, you may only be meeting a small percentage of the latest known search engine criteria. To find out what percentage of latest search engine criteria your site is meeting test your site for free here:?http://www.csmonkey.com/site-test/.

We offer a free, no-obligation, website analysis and phone consultation.? We’ll show you what Google sees when it visits your website and we will give you great tips on how your website can get better organic placement. It’s terrific insight!? Learn how Google views your website today!? Call us toll-free, 844-WEB-EDGE (932-3343).

If people are already visiting your website but not taking the action you want them to,? check out?Seven Signs Your Company Needs New Website. And if you are wondering if you need a digital marketing expert, read?Seven Red Flags You Need A Digital Marketing Expert

Interested in learning more about SEO? Download our FREE?eBook?SEO Jumpstart Secrets!

Web Edge Digital Marketing?has maintained a 100% success rate helping service companies achieve persistent front-page placement in the search results of Google, Bing, and Yahoo since 1998 without contracts.

How to Get on the First Page of Google http://www.csmonkey.com/how-to-get-to-googles-first-page/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-get-to-googles-first-page Mon, 03 Apr 2017 16:06:09 +0000 http://www.csmonkey.com/?p=180 How To Get On Googles First Page Web Edge SEO

To get on the first page of Google and other major search engines, it’s all about the specific keywords you try to rank for. Without an effective keyword strategy in place, you’ll be spending time and money to rank for words that may not be the right ones for your customers.

Effective search engine optimization is an ever-evolving and complex marketing channel, and your SEO strategy should be revised consistently throughout the year. Our Tampa SEO experts will share 7 ways to help you dominate Google’s first page, and be in the first five search results buyers will see. ?

Why Your Business Should Take SEO Seriously

Over 80% of prospective customers will look online and research options before making their purchase! This happens for any type of purchase and price point, and once these buyers find products and services they find interesting, then many will go on to read reviews to see what people truly thought of working with your company.

To reach that audience, SEO is a key part of your digital marketing strategy. Search engine optimization will help get your business in front of the right prospects and helps turn that site traffic into conversions.

Here are 7 key tips for showing up on the first page of Google and giving your business the edge it needs to dominate the market:

SEO Tip #1: Write.

A lot. The key to making the most of this tip is to write about your company and the topics that your target audience cares about or are interested in.

Think you have nothing to say or anything new to contribute? Think again! There’s always material to write about: frequently asked questions from your prospective buyers, your take on industry updates, your answers a complex question, or even what’s going on at your business.

The more you write, the more your website is updated which always looks good to Google. Over time, the crawler will notice, and you’ll up your chances of your content being ranked higher in search results and eventually land you on the first page of Google. Set up a writing schedule or content calendar so you can stay consistent with your SEO content.

Remember: when you’re writing, you do have two audiences to keep in mind: your potential (or existing) clients and Google. When you’re writing, make sure that you’re keeping your customers’ needs first and that you deliver value to your site visitors so they’ll want to come back for more!

SEO Tip #2: Use Keywords Effectively (Not Excessively)

The keywords you choose are arguably what matters most to help your website get to the top of customer search results. Think about what your business does and what words your prospective clients would use find you. ?Once you think of SEO from the customer perspective, it makes it easier to come up with a winning digital marketing strategy that will land you on the first page of Google.

Once you get an idea of effective keywords for your company, don’t take it too far by excessively using keywords in your content. This is called keyword stuffing, and Google does not like it! Just don’t run the risk, because Google will punish your site if it sees your website is stuffed with keywords. Once this happens, it’s hard to get your search results back up to the top where customers can find you!

There are many ways to have keywords on your site to help improve your ranking on Google. We recommend using keywords in these places:

  • Title Tags: Google and other search engines read these tags to determine what each of your web pages is about when indexing them.?Make sure you fill these out on every page and blog post on your site. You have up to 60 characters, so make it clear but concise.
  • Meta Description: This content appears along with the title tag; it basically is a short overview of the content on that page to describe your page to Google. For these tags, you have up to 160 characters that will show up beneath your web link so make sure it’s readable!
  • URL links: Search Engines read URLs when ranking websites, so you’ll want to make sure your relevant keywords are included.
  • Image Alt Tags: These tags are used to describe photos. Alt Tags will help both increase the SEO of your blog post & get your original photos ranking on the first page of a Google Image search. Since these aren’t seen in your content, this is a great place to use those misspelled keywords you may want to rank for.

SEO Tip #3: Keep it Local with Local Keywords

We know that hyperlocal, targeted keywords can make a big impact on your SEO strategy because most of your clients will be looking for services close to them. Example:

  • Tampa CPA
  • Tampa accountant
  • accountant in Tampa

By keeping your SEO local, you can better target traffic near you and in some cases can help you reduce your digital marketing costs by using more effective keywords that can convert higher.

SEO Tip #4: Set up a Google Business Page & Get Reviews

Take the time to set up a Google Business Page, it can help you get indexed quicker on Google. According to Moz.Com, Google’s algorithm gives over 8% of the weight of your listing to the number of reviews for your business.

Plus, Google Business reviews enable prospective buyers to see what current clients have to say about your offering.??Even just 5 reviews can make a big difference for your brand to get more conversions and to help get your business on the first page of Google search results.

SEO Tip #5: Make Your Company Website User-Friendly

A good SEO strategy will not only benefit your placement in search engines like Google but also the usability of your site. A?well-designed, user-friendly website is needed to increase overall traffic by keeping site visitors on your page longer.

Intentional web structure is key to decrease bounce rates. This metric will eventually mean more traffic as Google gives more and more attention to your website.

SEO Tip #6: Make Sure to Optimize for Mobile

Is your site mobile friendly? Google loves mobile friendly?websites. Did you know? Google ranks mobile responsive websites higher than non-mobile responsive ones.

Your potential customers are using their mobile devices more and more. This is especially true for your local SEO searchers. ?Make sure you don’t just have a site that’s responsive but take the time to check each page to see how it renders for your consumers. You may be amazed to find glitches here and there that can negatively impact your customer experience.

SEO Tip #7: Give Video a Try

In addition to mobile, Google gives prominence to video content (in particular YouTube). A YouTube channel is a great way to expand your SEO success. It’s important to tag your video content with the same keywords you would any other piece of content in your digital marketing strategy that way Google can find and crawl your content.

Use these search engine optimization tips to not only get people to your website but to monetize that site traffic to get the sales your business needs.

If you’re committed to developing and maintaining good SEO practices, you can dominate the first page of Google.

Have questions about search engine optimization? Contact the Tampa SEO experts Web Edge Digital Marketing today!

What Is SEO Anyway? http://www.csmonkey.com/what-is-seo-anyway/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-seo-anyway Sat, 18 Mar 2017 03:52:34 +0000 http://www.csmonkey.com/?p=164 Search Engine Optimization Tampa

SEO Definition:

“What is?Search Engine Optimization?(also known as SEO)? A broad definition is that search engine optimization is the art and science of making web pages attractive to search engines. More narrowly, SEO seeks to tweak particular factors known to affect search engine standing to make certain pages more attractive to search engines than other web pages that are vying for the same keywords or keyword phrases”. – from The Balance Small Business article,?SEO Definition – What Is Search Engine Optimization?

Businesses often spend a lot of money to build and publish a website that is user-friendly and stylish, thinking, similarly to in the movie “Field Of Dreams”, that “If I build it, they will come.” Unfortunately, visibility on the web is not quite that simple.

More than 93 percent of today’s consumers search for and make decisions about the products and services they are interested in buying on the web via the handy tool, the search engine. Most consumers searching on the web only look as far as the first page of search results before clicking a link to get what they want.

The fact is if you are not near the top of the search listings and on the first page, traffic to your site is low and your costly website is not doing its job.

In an effort to get more visibility, many turn to paid search advertising and gladly pay a large search engine like Google, Yahoo or Bing for ads on the first few pages of search results. Depending on the competition for the keyword phrase you are attempting to match you will pay from a few cents to several dollars for a click to bring a prospect to your website. Because of the prohibitive cost of these, AdWords and other campaigns search advertisers let advertisers set a daily budget and once the daily limit of expenditure is exhausted the ad disappears for the rest of the day. What search advertisers don’t realize is that the cost of search engine advertising rises about 20% per year and that as more competition enters the market the cost of popular keyword phrases rises higher and higher and if you don’t up your keyword bids your ad drops lower in the rankings and disappears quicker. Google has also reduced the number of ads it shows per page, reducing the supply, so the chance of getting your ad on the top of the first page at a reasonable price is growing smaller and smaller. To make matters worse, 80% of web searchers skip over the ads and click on the natural listings in the middle of the page.

How do the natural, organic search results that appear on the first page below the search ads get there? The answer is relevance. Relevance is a term that the search engines use when referring to how well a web page meets its internal ranking criteria. Relevance is determined by examining a web page’s coding, content, link popularity, and traffic rank. When the internal ranking criteria are met the web page is deemed search-engine-friendly and the web page will appear high in the results.

SEO or Search Engine Optimization is the process of updating a website to make sure that the coding, content, link popularity and traffic rank meet these criteria. When done well, web pages will begin to appear on the first page or two of Google and other major search engines within 30 to 60 days of optimization. When done extremely well, the phone will be ringing with orders for the products and services that a business really wants to be found for.

Compared to PPC (pay-per-click) or AdWords ads, the typical client of SEO services will notice that they are getting on average 5 times more traffic than paid search advertising and that they are only paying about one-third the cost. And the beauty of organic listings is that there is no daily budget and they are always on. It’s a beautiful thing.

PPC does have its value especially for specials or seasonal offerings, but for long-term campaigns that drive traffic to your website and orders to your business, SEO is by far your best bet.

Here’s a great video from the?Search Engine Land?article What Is SEO / Search Engine Optimization??that explains what is SEO and how it works.